The Bay of Plenty is one of New Zealand's most popular holiday destinations. Endless white sand beaches from Waihi Beach to Maketu are the leading reason by the Bay of Plenty's so many people flock to the Bay Plenty each year. The beaches and crystal clear water make the the Bay of Plenty is a water sports playground. If you enjoy swimming, surfing, windsurfing, diving, kayaking, sailing, or fishing the Bay of Plenty is for you.
Mount Maunganui ('the Mount') is one of New Zealand's premier seaside holiday towns. The Mount is popular with surfers, and is home to New Zealand’s first man-made surfing reef. Over the summer months a number of popular events are held at Mount Maunganui, including the The More FM Pro Tour International Beach Volleyball at the Mount's Main Beach
Tauranga is the main centre of the Bay of Plenty region, Mount Maunganui, Katikati, and Te Puke are also important town in the region. There is a broad range of accommodation in Bay of Plenty, as well as attractions and activities, places to eat, and entertainment for all ages.